We are an international one stop boat repair shop with headquarters in Gambia and Honolulu, Hawaii and expanding internationally. We offer comprehensive boat repair services that include fiberglass repair, electrical repair, plumbing, welding, and fabrication. We also offer mobile repair, and will travel to any location to provide maintenance. Sunex Marine Ltd.'s expertise in these areas will increase ability to gain multi-million dollar government naval contracts. Along with repair and maintenance services, Sunex Marine Ltd. also provides boat related items including radar, engines, radios, and other accessories. We are dedicated to providing you with the highest level of professional service, and provide all boat owners with comprehensive boat repair and maintenance.Sunex Marine Ltd.'s location will provide a high level of access to boat owners of all kinds. The Company will target both private boat owners and commercial boating companies. Sunex Marine Ltd.'s comprehensive boat maintenance and repair will meet the need that all boat owners have for well maintained and working water crafts. Although the Company will primarily target private boat owners, Sunex Marine Ltd. will help commercial boat companies maintain their fleets of boats for any and all purposes. The Company will operate within the Boatbuilding and Repairing industry.
The company's Hawaii Division will target customers in and around the island of Oahu, specifically within the Honolulu metropolitan area. Then expand to the rest of the Hawaiian Islands and the United States. Within this area of operations, the average business in the Boatbuilding and Repairing industry reports yearly sales of $200,000, for industry-wide annual sales of $2.3 million, according to data provided by Dun & Bradstreet. Sunex Marine Ltd. will experience competition from all boat repair companies in and around the island of Oahu. Many of these businesses provide only limited repair and maintenance services, or limit their services to certain types and sizes of boats. The Company will be able to outperform all levels of competition by providing comprehensive boat repair for vessels of all kinds. Sunex Marine Ltd. is dedicated to providing the highest level of professional repair services, and will be able to build a strong market presence from within the population of the island of Oahu.Sunex Marine Ltd. will identify with its target market by bringing its one-stop boat repair shop to Oahu. In order to spread awareness about its grand opening event, the Company will employ several marketing techniques. Traditional advertising such as outdoor signage, radio commercials, print media, and brochure distribution will help locals understand its many service abilities. Furthermore, the Company will benefit from a search engine optimized website to maintain an online presence. Participation in the community will be essential to building its brand effectively. This will involve trade show attendance, event sponsorship, and cross-promotion with local retail boat outfits and surf companies. The Company will also help build the brand through the distribution of promotional goods to the public such as floating keychains at appropriate community events. As a result of these ongoing efforts, Sunex Marine Ltd. intends to garner a reputation as the most-service driven boat repair shop on the island.
The company's International Division based in Gambia, will focus on similar efforts in that region and also look at aggressively acquiring businesses with complimentary business models. We have also identified the next division location as Hawaii.